What is Bleisure Travel?
In today’s fast-paced world, more and more business travelers are looking to add a little bit of leisure to their work trips—a trend known as "bleisure" travel. Simply put, bleisure travel is when business travelers extend their trips to include personal time, whether it’s for sightseeing, relaxation, or exploring a new city. It’s a win-win situation: they get the job done and enjoy some downtime too.
As a travel planner, especially if you’re working with business clients, understanding and offering bleisure travel options can set you apart from the competition. It’s about giving your clients more than just a work trip—it’s about creating an experience they’ll remember.
How to Approach Businesses and Market Bleisure Travel
Now that we know what bleisure is, the next step is how to pitch it to your clients. Here’s how you can start:
Identify Potential Clients: Focus on industries where business travel is common, such as tech, healthcare, or finance. Conferences, seminars, and meetings are often the perfect excuse for a bleisure trip. Searching through the convention center website in your area is a good start, but there's no reason to think you couldn't target the conference organizers in any state for any industry.
Personalized Communication: Send out personalized emails or create marketing materials that highlight the benefits of bleisure travel. Emphasize the value of relaxation and the opportunity to recharge after intense business meetings. Tailor your message to show how easily you can handle the logistics of both work and play.
Leverage Social Media: Use your social media platforms to share success stories, client testimonials, and examples of bleisure packages. Showcase how others have enjoyed mixing business with pleasure, and use visuals to paint a picture of what’s possible.
Crafting the Perfect Bleisure Package
Once you’ve got their attention, it’s time to craft a package that fits their needs perfectly. Here’s how to create a seamless bleisure experience for your clients:
Start with the Essentials: Begin by covering all the necessary business arrangements—flight consult, hotels with business amenities, transportation, and meeting spaces. Ensure that the basics are in place so your clients can focus on their work.
Add a Personal Touch: After the business side is sorted, it’s time to add some leisure! Research the destination and offer recommendations for local attractions, cultural experiences, or even day trips. Whether it’s a wine tour, a cooking class, or a weekend getaway, tailor the leisure activities to your client’s interests. Think Viator, Project Expedition and/or Daytrip.
Ensure Seamless Transitions: Make sure there’s no awkward gap between the business and leisure portions of the trip. For example, if the business meetings end on a Friday, arrange for leisure activities to start that weekend. This keeps the momentum going and ensures a smooth transition from work to relaxation. Book your transfers. Think Book a Limo, Daytrip or Jayride.
Consider Special Requests: Pay attention to any specific needs your clients might have, like reliable Wi-Fi for remote work or a quiet space for calls. Addressing these details will make the bleisure experience even more enjoyable and stress-free.
Why Offer Bleisure Travel?
Bleisure travel isn’t just a trend—it’s a growing demand among modern travelers who value work-life balance. By offering bleisure packages, you’re giving your clients the best of both worlds: the ability to accomplish their business goals while also taking time to relax and explore.
For us at Jess.Travel, it’s about creating memorable experiences that go beyond the typical business trip. So, embrace this trend and start crafting bleisure travel packages that will keep your clients coming back for more!
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